I just finished listening to The Tipping Point by Malcolm Gladwell. It includes a great chapter about the television programs Sesame Street and Blues Clues. It had a lot to say about how children ages 2-5 years old learn. The whole book was fascinating. I learned about how trends are spread and what you need in order to get your message out to as many people as possible.
I also enjoyed Why We Buy by Paco Underhill. It gives you things to notice and think about next time you are out shopping.
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